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After recent announcements of partnerships including adidas, Shell, Luxair, and Deliveroo, No Big Deal has now secured €465k in capital investment – a funding round led by LBAN – to build the next generation of its app and start scaling across Benelux and beyond.

Since launching in November 2020, the Luxembourg-founded startup gained over 40.000 users in Belgium and Luxembourg, who collectively have accumulated over one billion steps towards achieving rewards from brands partnered with No Big Deal.

Available now in app stores, the next phase will evolve the achievement-based walking app to a gamified wellbeing app with diverse challenges. “It’s amazing to see the impact the app has on people – not just by encouraging more steps, but by bringing purpose and achievement to everyday wellbeing; this investment will enable us to take that impact to another level and take users on a journey to feel good everyday” said Nigel Bergstra, co-founder.

A funding round led by LBAN

New developments will bring diversity to the wellbeing challenges offered and dynamic interactions to the user experience. As co-founder Daniel Klemetz explains, his hope is that it will be “the go-to app for people in the morning... you wake up, maybe you feel great, maybe you’re bored or you’re not feeling that great. Instead of getting you scrolling on Social Media, No Big Deal gets you to work towards an achievement that makes you feel good, whatever you are in the mood for.”

The funding round, led by LBAN and including Business Angels in Luxembourg and Ireland, will be used to revolutionize digital wellbeing and expand the market presence in other regions. Romain Hoffmann, LBAN Head of Investments, said of the announcement “This amazing team has brought to life a concept which supports wellbeing by creating real experiences in collaboration with brands. This unique approach enables both scalable health impact and commercial success, a real win-win situation for businesses and consumers”

Over 50 brand challenges

The team has already begun growing its development team to support the evolution of the app. “It is crucial to offer a differentiated service and experience to our users in an era where hundreds of mobile applications pop up everyday. Leveraging new technologies and a brilliant in-house engineering capability, we have an opportunity to create an impactful product that will become a must have for our target market”, said Quentin Delforge, co-founder.

The app currently offers over 50 brand challenges in Belgium, including from Deliveroo and adidas, as well as sustainability challenges to help the environment by walking. With tons more in the pipeline, No Big Deal’s next generation of app looks set to get even more people feeling good, mentally and physically.


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