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Gonuggets has just raised a 7-figure pre-seed round, led by Digital Tech Fund (managed by Expon Capital) and joined by a powerhouse syndicate of angel investors from Europe & US, including the Luxembourg Business Angels Network.

Gonuggets is a Luxembourg-based startup with the mission to help brands navigate between different channels of the $1 trillion EMEA e-commerce market. The company is the first AI enabled accelerator for Digitally Native Brands (DNBs) in EMEA, helping them effortlessly scale their businesses across channels and boost profits from day one.

Gonuggets acts as a strategic partner for brand owners, giving them the time back to focus on their products and sourcing, while growing their business within and beyond their current markets.

Gonuggets was founded by Mamoun Benkirane and Mekki Mouaddeb, both ex-Amazon and ex-Jumia and both passionate about new disruptive ecommerce models.

Our no-risk model offers the right solution to help digitally native brands unlock their full potential and focus on what they are the most passionate about, building their products.” Mamoun Benkirane, Cofounder and CEO of Gonuggets

He adds: “if 2020 was the year of e-commerce aggregators such as Branded, Perch, SellerX and others, operating in a hyper competitive market, 2022 will be the year of value-adding e-commerce accelerators.”

A robust supply chain network

“We are on a mission to enable highly profitable DNBs with a huge potential to become multi-million dollar success stories. Our robust supply chain network lets us ensure a 1-2 day delivery time for 80% of the demand across major European cities. Our proprietary technology also helps us to scale and optimise our operations, to nurture the relationship with brands while getting the best products with the healthiest margins under our umbrella,” says Mekki.

Gonuggets' method leverages the brand's sourcing expertise to unleash siloed inventories across platforms.” Owen Reynolds, Principal at Expon Capital

He adds: “this proven team from top publicly-traded e-commerce companies has now created the plumbing for DNBs to scale beyond where they are today.”


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