"Luxembourg is a global place"

How can fashion be circular? Filip Westerlund, the founder and CEO of Luxembourg-based startup Our Choice Fashion, provides an answer. Together with his team, he has developed circular sneakers that are 100% made in Europe.

He is now raising funds to build a portal completely focused on circular fashion. As a student at the university, he started his company with the support of University of Luxembourg Incubator.

For him, Luxembourg is “small but very concentrated”.