Success stories

How did you start your entrepreneurial adventure?

Doctena was launched in 2013. At the time there were already similar concepts available in major European capitals like London, Berlin and Paris. We did identify smaller countries as being a wide-open space for us. Medical is a hyper-local service. You want your doctor to be minutes away only from where you live. From the start we knew that we could make a difference by launching in Luxembourg and replicating the formula in other markets as we would grow. Only hours after being live the first patients booked appointments. The doctors were both surprised and pleased. We had a product that made sense for both the doctor and the patient.

Why did you decide to stay in Luxembourg once you had entered the European market?

The origin of Doctena and its headquarter are in Luxembourg. When expanding to new markets it became clear that customer acquisition of certain market segments is best done by locals. In many cases tele sales or remote product delivery is a very good option. Many companies discovered this for themselves in 2020, whilst Doctena has been organised as such for a while. The multi-cultural environment of Luxembourg offers many advantages when running multi-lingual teams. Getting together regularly helps build an joint understanding of market needs at all level of the company.

What are now your plans for the future of Doctena?

The Covid-19 lockdown has put the spotlight on digital health. By introducing video consultation, Doctena has again played a leading role to assist the medical sector on the journey to digitalisation. The expertise of the company is being recognised by a growing number of medical institutions through out Europe.